What is Digital Matchmaking?

Published On: December 7, 2023|Categories: Dating Apps, Dating Tips, Matchmaking|5 min read|

Digital Matchmaking has become increasingly popular in recent years. The introduction of online dating sites and apps really have made the internet a convenient go-to spot to meet new people. It is particularly popular with those who are comfortable with using the internet to socialize and confident in what they are looking for.

Algorithms make the connections between people, and technology allows large quantities of people to connect in one space online. Several services, such as Tawkify and Three Day Rule are incorporating this tech into their matchmaking processes. But it is not for everyone. Read on for the pros and cons of matchmaking in a digital way.

How Does it Work?

People use digital online platforms to connect with others for romantic interests. These platforms were created to connect users to multiple people simultaneously. Nowadays there are matchmakers using similar algorithms to make the connections.

Platforms like Tinder, Bumble, Plenty of Fish, and Hinge employ computer algorithms to facilitate matches based on a few criteria you set. While these digital solutions have merits, it’s crucial to be mindful of their potential drawbacks. Even platforms such as eHarmony that ask for more in-depth information lack a human touch.

Positive Profiles

You have to create a detailed profile to start the process. Once you have created your profile, written about yourself and uploaded good and recent photos, your matchmaker will begin consulting their toolkit. This of course includes an algorithm to find computer-generated matches. This is how your digital matchmaker can introduce you to others who seem compatible, at least according to the technology evaluating you.

There is something to be said for the volume of people you can connect with in a short time when using a digital matchmaking service. The algorithms will connect you with people whose interests, location, specific wants, wishes and desires match yours. However, without the intuition of an experienced traditional matchmaker, this process is only as good as the information you provide, and the information other people share.

The issue here is that people will present themselves in an inflated or even misleading way. Algorithms don’t pick up untruths, so this can quickly become an issue. One common complaint we see is that individuals are dishonest about their age, or worse their relationship status.

Online Toxicity

We recently asked more than 1,000 daters the reasons they left dating apps. A shocking 1 in 3 daters left due to toxic behavior. Users of these platforms believed features like anonymity and limited profile information create a space to fuel and encourage poor online behavior.

While working with a digital matchmaking service is a different process than dating online without guidance, there are some unfortunate similarities. One of these is the way people treat and invest in their matchmaking journey. Without the consistent input of a human matchmaker, many singles will not invest emotionally in their dates.

It is really hard to know who you are speaking to has the same relationship goals as you. A traditional matchmaker can introduce you to someone who wants a relationship and not just something casual. You don’t need to worry about your date being married or in a committed relationship with someone else. Algorithmic matching can’t necessarily screen for this poor behavior, giving it an unreliable reputation.

Combining Matchmaking and AI

There are a number of companies that combine traditional matchmaking and technological tools like matching algorithms. Some Companies like Tawkify and Three Day Rule use a combination of the two. Keeper.ai is one service that is leading the charge for AI-assisted matchmaking.

While traditional matchmakers take the time to carefully review profiles and consider nuanced details through consultations, the departure from a traditional model introduces potential drawbacks. Critics argue that a blend of technology and human expertise may compromise the authenticity and depth of the matchmaking process.

The trend towards algorithmic analysis is touted as a more reliable way to ensure unbiased and efficient matches, but this negates the point of having a human matchmaker at all. For those seeking a more time-tested and human-centric approach to matchmaking, the traditional model appears to offer a more dependable and effective option than innovative alternatives like Tawkify.

Traditional Matchmaking is Best

Traditional matchmakers stand out as a preferred option when compared to non-traditional services. The reliance on human intuition, experience, and a personalized approach distinguishes traditional matchmakers from platforms that incorporate algorithmic matching.

We speak to every client and spend time getting to know them. Our matchmakers build a relationship with clients to help them recognize toxic patterns in their history. When searching for introductions, our matchmakers focus on their clients’ true values and beliefs.

It is true what they say, sometimes we’re just too close to the issue. It is easier for someone objective to see things clearly than it is to do so yourself. We really dive deep into our client’s life story and relationship history. This allows us to see things they may not and to understand things from a more neutral perspective. Often, we learn just as much about what is right for our clients as they do.

In the world of matchmaking, some companies, like Tawkify and Keeper.ai, blend elements of traditional matchmaking with tech tools. Critics worry this mix might lose the depth of the process. While algorithms promise efficiency, we believe in the reliability of traditional matchmaking. Trust is crucial, and the traditional approach remains the go-to for building genuine connections.

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